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guide · secondary market

How to check
a ticket reseller
before you pay

A sports ticket reseller can be checked in ten minutes and before you pay: a legal entity in an open company register, dated reviews on an independent platform, written order terms with the category, the row range, the price and the delivery timing, and payment to that same company's account. If even one of these is missing, it is too early to pay.

published

Five Steps to Check
01

Why a reseller needs checking

Tickets for big matches and events sell out in minutes at general sale, and after that they live on the secondary market. It is a normal market: companies with years of history work on it, and so do pages that exist for a single season. From the outside they look alike: a good-looking website, an arena map, a WhatsApp button. The difference shows only when you check, and the check takes ten minutes.

Check before you pay, not after. Everything below you can do yourself, with no registration and no help from the seller.

02

Step 1. A legal entity in the register

The seller must have a legal entity, and it must be named on the website: the company name, the registration number, the address. If the site shows only a first name and a phone number, there is nothing to check, and that is already the answer.

UK companies are checked in the Companies House register: it is open, free and needs no registration. By company number it shows the status (Active or Dissolved), the date of incorporation, the registered address and the filing history. Lux Ticket Limited is registered under No. 10820777 on 15 June 2017 at 1 Giltspur Street, London EC1A 9DD, and that takes a minute to verify. Companies from other countries have their own registers; the principle is the same: number, status, date.

What to look at: the company is active, it was not incorporated this season, the address matches the one on the website, the filings are up to date. A company created three months ago is not necessarily dishonest, but it has no track record yet.

03

Step 2. Dated reviews on an independent platform

Reviews on the seller's own website prove nothing: the seller writes them. Look at an independent platform where a review cannot be deleted, such as Trustpilot. Three things matter: the dates (reviews spread over years, not a batch that appeared in a week), the content (specific matches, categories and what exactly the manager did) and how the company responds to bad reviews, because everyone who has worked for years has some.

LuxTicket's Trustpilot reviews are public: trustpilot.com/review/luxticket.com. Read the texts from different years, not only the score.

04

Step 3. What the order terms must include

Before you pay, in writing, in the conversation or in a document, you must be told:

  • The event, the date and the venue.
  • The category and the row range. Not 'good seats' but 'Category 1, lower tier, long side' or 'Ringside, rows 6-10'.
  • The number of guests and that they sit together.
  • The price per guest with the currency and the total for everyone. What it covers: the ticket only, or the ticket plus hospitality.
  • The timing and the method of ticket delivery: when you receive them and how.
  • What happens if the match is postponed or the time changes: whether the tickets stay valid and who tells you.

A seller who answers these questions with a single 'it will all be fine' takes on no obligations. A seller who answers point by point knows what they are selling.

05

Why a 'specific seat' a month before the match is a bad sign

On the secondary market a seller works with categories and rows, because clubs, promoters and arenas finalise the seating closer to the date. A seller who tells you 'block 112, row 4, seats 7 and 8' a month ahead is either reselling someone else's tickets that can still be recalled, or promising something they do not know. An honest answer sounds different: the category and the row range are confirmed now, the block and the row are fixed once the seating is released.

06

Price: above face value is normal, below the market is a question

On the secondary market the price can be above or below face value; that is its nature. What should make you wary is not a high price but a price that is too low: El Clasico tickets at face value a week before the match do not exist at general sale, and a seller offering them is selling something else. The second sign is pressure. 'Only two tickets left', 'the price holds for an hour', 'pay now or they are gone'. At a company that works with categories, seats do not 'go' within the hour.

07

Step 4. What payment should look like

Payment goes to the company you checked in the register: the name on the invoice or in the payment link matches the name of the legal entity. A transfer to a private individual's card or to an account under a different name is a reason to stop and ask. After payment you keep a confirmation with the company name, the amount and a description of the order.

Do not enter payment details on a seller's website unless the site explains who processes them.

08

Step 5. What happens after payment

A good sign: one and the same manager handles the order from the first message to the day of the event, gets in touch before the match on their own, sends the instructions for receiving the tickets and checks that they are in your hands before you leave for the arena. A bad sign: after payment 'support' starts replying, and the question about delivery timing gets 'closer to the date'.

Ask the seller one simple question before you pay: 'What will you do if something changes on the organiser's side?' The answer 'we will refund you' means that on matchday you are left with no ticket and a refund. The answer 'we will sort it out before you arrive, you will get into the match in your category' means the seller takes on your entry, not only the sale.

09

How to check LuxTicket

  • Register: Lux Ticket Limited, No. 10820777, Companies House, incorporated on 15 June 2017.
  • Reviews: Trustpilot, texts from different years, the company responds to reviews.
  • Terms: the category, the row range, the price per guest, the delivery timing and the procedure for a postponement are set out in writing before payment.
  • Guarantee: entry to the event in the category you paid for, one concierge from the first message to the opening whistle.

More about the company and how the work is organised on the about LuxTicket page. If you have a question that is not covered here, ask it on WhatsApp; we answer before you pay for anything.

frequently asked questions

Checking a ticket reseller: frequently asked questions

Short answers to the questions clients ask LuxTicket when comparing us with other sellers. Everything described here you can verify yourself, without our help.

Where can I check a UK company

In the Companies House register: it is open, free and needs no registration. By company number it shows the status, the date of incorporation, the address and the filing history. Lux Ticket Limited is No. 10820777.

What must be stated before payment

The event, the date, the venue, the category and the row range, the number of guests, the price per guest with the currency, the timing and the method of ticket delivery and the procedure for a postponement. All in writing, in the conversation or in a document.

The seller names exact seats a month ahead, is that good

Rather the opposite. Clubs and arenas finalise the seating closer to the date, so an honest seller confirms the category and the row range now, and the block and the row once the seating is released.

Is a price above face value a scam

No, that is the nature of the secondary market: the price can be above or below face value. What should make you wary is a price well below the market for a match that has long been sold out at general sale, and pressure to 'pay within the hour'.

Where should the payment go

To the account of the company you checked in the register: the name in the payment details or the payment link matches the name of the legal entity. A transfer to a private card is a reason to stop.

How can I check a ticket reseller before buying

Start with the company register. Companies House is open, free and needs no registration: by company number it shows the status, the date of incorporation and the registered address. Lux Ticket Limited is No. 10820777, registered in 2017 at 1 Giltspur Street, London. Then look at independent reviews with dates, such as Trustpilot, and at how clearly the terms of the order are explained.

What does LuxTicket guarantee

Entry to the event in the category you paid for. Lux Ticket Limited (No. 10820777) considers the job done when you are in your seat and the event has started, and one concierge handles the order from the first message to that moment. Since 2017 there has not been a single case of a client paying and not getting in. A refund is our last resort: if entry still fails on our side, you get the full amount back.

personal request

Check us
before
you pay

Tell us which event you are interested in, and we will set out the category, the row range, the price and the delivery timing in writing, before payment. We reply personally, in English or Russian.

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